UGC CPM Calculator
See how many views a creator budget buys at your CPM — or what a views target costs — and what per-video caps mean for each creator.
Calculated in your browser. Nothing is uploaded or stored.
Your result appears here
Enter a budget and the CPM you plan to pay. There is no universal rate — use the one you agreed with your creators.
How the calculation works
Views = budget ÷ CPM × 1,000. Cost = views ÷ 1,000 × CPM. CPM is the price you pay for every 1,000 views.
With a number of creators, the budget and views are split evenly. A per-video cap is the most you pay for one video: it is reached at cap ÷ CPM × 1,000 views. Multiply the cap by videos per creator to get the most one creator can earn, and by the number of creators to get the most the whole program can cost.
The calculator does not suggest a CPM. Rates vary by platform, niche, creator size and usage rights, so use the rate in your creator agreements and agree which views count — for example, public views in the first 30 days after posting.