The operating system for UGC marketing

Track every creator. Pay for results. Zero spreadsheets.

Track, manage and pay UGC creators across TikTok, Instagram Reels, YouTube Shorts and Facebook Reels — from one dashboard. No creator logins required.

Pay $0 today · Cancel anytime

4

Social platforms

12h

Fastest refresh

3

Payout rule types

2

API-enabled plans

Everything a UGC program needs

From tracking a single video to paying hundreds of creators — one platform, end to end.

Analytics

Measure TikTok, Instagram Reels, YouTube Shorts and Facebook Reels performance. Connect UGC analytics to campaign reports and payouts.

Campaigns

Manage UGC campaigns, creator rosters, posting checks, performance tracking, reporting and payout reviews — all in one place.

Payments

Calculate, review and pay creators from one workflow with flat, CPM and milestone rules through Stripe Connect.

Trends

Find viral UGC patterns in the video library, study hooks and formats, then turn trend research into creator briefs.

Sourcing

Build a creator roster, link public social accounts and invite creators into a campaign portal.

API & Agent

Read account and video analytics through bearer-authenticated APIs, signed webhooks and milestone alerts.

Kill the spreadsheet, keep the results

Without ViewTracker

  • Tracking accounts in spreadsheets
  • Manual CPM calculations every day
  • Invoice chaos and payment disputes
  • Four platform tabs that never agree

With ViewTracker

  • All performance data in one dashboard
  • Automatic CPM & spend calculations
  • Reviewed payout runs and transfers
  • Milestone alerts in Slack & Discord

How it works

1

Add creators & competitors

Track any TikTok, Instagram, YouTube or Facebook URL. Or invite creators to the platform.

2

Make data-driven decisions

Views, engagement, historical deltas and payout calculations in one place.

3

Pay based on performance

Define flat fees, CPM rates and milestones. Review a payout run, then transfer through Stripe Connect.

Tracking that just works

Track any account without login

Paste a public link. That's it. Perfect for monitoring your creators or spying on competitors.

Fresh data when you need it

Refreshes every 12–24 hours depending on your plan, plus manual refresh anytime.

Cross-platform dashboard

TikTok, Instagram & Facebook Reels and YouTube Shorts stats in one view.

Competitor tracking

Track any public account or video alongside your own creator roster.

Assign tags with AI

Classify videos with AI. Track specific hashtags instead of full accounts.

Real-time alerts

Get pinged in Slack, Discord or a webhook when videos hit view milestones.

Simple, scalable pricing

Every plan starts with a 7-day free trial. Annual billing saves 20%.

Pro

$79/mo

  • 1,000 tracked videos
  • 10 creators
  • 1 seat
  • 250 active tracking slots
  • Active refresh every 24h; archive adapts
  • CSV export
  • Automated creator payouts
Start free trial

Most popular

Ultra

$239/mo

  • 5,000 tracked videos
  • 50 creators
  • 10 seats
  • 500 active tracking slots
  • Active refresh every 12h; archive adapts
  • API access & webhooks
  • Automated creator payouts
Start free trial

Scale

$399/mo

  • 20,000 tracked videos
  • 500 creators
  • 20 seats
  • 750 active tracking slots
  • Active refresh every 12h; archive adapts
  • API access & webhooks
  • Automated creator payouts
Start free trial

Need more? Talk to us about Enterprise — custom limits, provider integrations and dedicated support.

Need full-service?

Need onboarding, custom provider integrations or a dedicated deployment? Talk to us about an implementation package.

Book a call

Frequently asked questions

Who is ViewTracker for?+

Brands and agencies running organic creator (UGC) marketing at volume — anyone tracking many short-form videos across platforms and paying creators for performance.

Do I need to log in or connect my creators' accounts?+

No. ViewTracker tracks public data only. Paste an account or video URL and we handle the rest. Creators can optionally join your workspace to submit posts and see earnings.

Which platforms are supported?+

TikTok, Instagram Reels, YouTube Shorts and Facebook Reels — all in one dashboard, all with the same metrics.

Can I track competitors?+

Yes. Add any public account or video to the same analytics workspace and compare its performance with your creator roster.

How do creator payouts work?+

You define flat, CPM and milestone rules, optionally with a cap. ViewTracker calculates an auditable payout run for review and can transfer approved amounts through Stripe Connect.

How fresh is the data?+

Stats refresh every 24 hours on Pro and every 12 hours on Ultra and Scale, spread across the day, plus manual refresh whenever you need it.

Is my organization's data private?+

Yes. Your data is isolated per organization and never shared. Export it anytime via CSV or the API.

Ready to turn creator chaos into repeatable growth?

Try it risk-free with a 7-day free trial.

Pay $0 today · Cancel anytime