About our research

Editorial policy and measurement methodology

The team that maintains ViewTracker's measurement methodology, product documentation and evidence-based guides for creator campaign teams. This page explains what readers can expect from our work and where our evidence comes from.

How we source claims

Metric definitions and platform behavior are checked against first-party platform documentation whenever it is available. Operational recommendations are separated from factual claims, and every article lists its references in a visible Sources section.

How we test methods

We favor methods that can be reproduced from timestamped public readings: fixed measurement windows, explicit formulas, visible assumptions and results that can be recalculated later. Examples are illustrative unless they are labelled as original data.

How comparisons work

Product comparison pages use official vendor product, support and pricing pages. We state who each alternative is best for, avoid review-site scores, show the review date and link directly to every source so buyers can verify the details.

Updates and corrections

Every guide shows its publication and update dates. Material changes to definitions, formulas, sources or recommendations update the modified date. Typographical changes do not. To report an error, email hello@viewtracker.ai.

Commercial relationship

ViewTracker publishes this library and is naturally included where its workflow is relevant. Competitors do not pay for inclusion or ranking. Product claims about ViewTracker are drawn from the same public pricing and documentation linked on the site.

Browse the measurement library →