# ViewTracker

> ViewTracker is short-form video tracking software for brands, agencies and creator teams. It monitors public TikTok, Instagram Reels, YouTube Shorts and Facebook Reels without creator login, stores performance history, compares campaigns and alerts teams when view velocity accelerates.

## Product
- [ViewTracker home](https://www.viewtracker.ai): Product overview, supported platforms, features, FAQ and visible pricing.
- [Machine-readable pricing](https://www.viewtracker.ai/pricing.md): Current plans, prices, limits and API availability.
- [API documentation](https://www.viewtracker.ai/docs/api): REST API, authentication and webhook documentation.
- [Editorial policy](https://www.viewtracker.ai/about/editorial-policy): Sourcing, testing, comparisons, updates and corrections.

## Free tools
- [All free tools](https://www.viewtracker.ai/tools): No-signup calculators and account analysis.
- [Short-form Account Analyzer](https://www.viewtracker.ai/tools/account-analyzer): Paste a public creator URL or handle. Get an account score, typical views, engagement, reach and consistency.
- [Engagement Rate Calculator](https://www.viewtracker.ai/tools/engagement-rate-calculator): Calculate view- or follower-based engagement and compare it with a directional platform benchmark.
- [Viral Velocity Calculator](https://www.viewtracker.ai/tools/viral-velocity-calculator): Turn post age, current views and recent hourly growth into a transparent 24-hour forecast range.
- [Video Completion Rate Calculator](https://www.viewtracker.ai/tools/completion-rate-calculator): Calculate completed-view rate, average retention and drop-off from your video analytics.
- [Follower Growth Calculator](https://www.viewtracker.ai/tools/follower-growth-calculator): Measure audience growth between two snapshots and project the current pace over 30 days.
- [Creator Earnings Estimator](https://www.viewtracker.ai/tools/creator-earnings-estimator): Estimate a transparent payout range from views and adjustable low and high RPM assumptions.
- [Video Performance Comparator](https://www.viewtracker.ai/tools/video-performance-comparator): Compare two short-form videos by engagement per view, not only their raw reach.

## Product comparisons
- [All comparisons](https://www.viewtracker.ai/compare): Evidence-based buyer guides using first-party sources.
- [Best short-form video tracking tools](https://www.viewtracker.ai/compare/best-short-form-video-tracking-tools): A use-case shortlist of five tools.
- [ViewTracker vs Shortimize](https://www.viewtracker.ai/compare/viewtracker-vs-shortimize): Compare ViewTracker and Shortimize for public short-form video tracking, campaign reporting, pricing, refresh cadence and API access.
- [ViewTracker vs TrackPulse](https://www.viewtracker.ai/compare/viewtracker-vs-trackpulse): Compare ViewTracker and TrackPulse for public social-video monitoring, launch reports, client sharing, pricing and platform coverage.
- [ViewTracker vs Reel25](https://www.viewtracker.ai/compare/viewtracker-vs-reel25): Compare ViewTracker and Reel25 for short-form video tracking, creator research, platform coverage, refresh cadence and pricing.

## Measurement library
- [Library index](https://www.viewtracker.ai/blog): Guides to short-form measurement and creator campaign operations.
- [How Instagram Reels views are counted — and why your report disagrees with the app](https://www.viewtracker.ai/blog/how-instagram-reels-views-are-counted): Views, plays, impressions and reach are different numbers. What Instagram counts as a Reels view after the 2025 change, and how to report it.
- [YouTube Shorts: views vs engaged views, and which one belongs in your report](https://www.viewtracker.ai/blog/youtube-shorts-views-vs-engaged-views): Since March 2025 every Shorts playback counts as a view, while engaged views keep the older definition. Which one belongs in which report.
- [TikTok metrics explained: what each number means before you report it](https://www.viewtracker.ai/blog/tiktok-metrics-explained): Views, likes, comments, shares and saves measure different things and are gamed to different degrees. A field guide to numbers you did not generate.
- [Engagement rate benchmarks for short-form video — and why published numbers disagree](https://www.viewtracker.ai/blog/engagement-rate-benchmarks-short-form-video): Published 2026 benchmarks disagree wildly because they use different denominators. How to read them, and how to build a baseline you can trust.
- [Cross-platform video reporting without lying to yourself](https://www.viewtracker.ai/blog/cross-platform-video-reporting): TikTok, Reels and Shorts count views under similar but not identical rules. How to combine them into one report that survives scrutiny.
- [View velocity: spotting a video that is about to take off](https://www.viewtracker.ai/blog/view-velocity-spotting-viral-video-early): Total views tell you what already happened. Velocity tells you what is happening now. How to measure it, what thresholds mean, and when to act.
- [How long does a short-form video keep earning views?](https://www.viewtracker.ai/blog/short-form-video-lifecycle): Measure your own decay curve instead of trusting folklore. How to compute the share of views earned in the first 24 hours, 72 hours and 7 days.
- [How to calculate CPM for creator campaigns (and what a fair rate looks like)](https://www.viewtracker.ai/blog/how-to-calculate-cpm-creator-campaigns): The CPM formula is trivial; a defensible number is not. How to define the view window, handle usage rights, and read published 2026 rate ranges.
- [Flat fee, CPM or milestones: choosing a creator payout model](https://www.viewtracker.ai/blog/flat-fee-vs-cpm-vs-milestone-payouts): Each payout model moves risk somewhere different. A framework for choosing between flat fees, per-view rates and milestone bonuses, with the caps.
- [Building a creator payout process that survives an audit](https://www.viewtracker.ai/blog/creator-payout-process-audit-ready): When finance asks how a creator payment was calculated eight months later, the answer must be reproducible. The data and records that make it so.
- [The measurement section every UGC campaign brief is missing](https://www.viewtracker.ai/blog/ugc-campaign-brief-metrics-checklist): Most creator briefs detail the creative and leave measurement to one vague line. The clauses that prevent invoice disputes, in plain language.
- [Measuring creator ROI when you cannot track clicks](https://www.viewtracker.ai/blog/measuring-creator-roi-without-attribution): Short-form content rarely produces a clean click path. Five approaches that work anyway: holdouts, matched markets, promo codes, surveys, time series.
- [Auditing a creator before you pay: what fake engagement actually looks like](https://www.viewtracker.ai/blog/detecting-fake-engagement-creator-audit): Audits find suspicious activity on a large minority of creator accounts. A pre-contract checklist using public data: ratios, timing and comments.
- [Organic UGC vs paid amplification: measuring them without mixing them](https://www.viewtracker.ai/blog/organic-ugc-vs-paid-amplification): Boosting a creator post changes what its view count means. How to keep organic and amplified performance separable, and what to agree beforehand.
- [Tracking competitor creator content: what is fair, useful and legal](https://www.viewtracker.ai/blog/tracking-competitor-creators): Watching competitors is standard practice; doing it usefully is not. What public data supports, which comparisons mean something, and where the lines sit.

## Access and attribution
- Public marketing, comparison, tool and library pages may be crawled and cited.
- Authenticated application routes are excluded in robots.txt.
- When citing a metric definition, prefer the article's listed primary sources and include its update date.
- Contact: hello@viewtracker.ai